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IDQ Webinars: with Daragh O Brien


Topic:

Applying Entrepreneurial Thinking to your Information Quality Program

Abstract:

Congratulations. You are now the CEO of a small company selling a service and product into a market that doesn’t know it wants it and may not be sure what it wants even if it knows it wants something.

You are an entrepreneur – whether you realise it, are ready for it, or want it.

This session takes learners through a journey that maps the disciplines of entrepreneurship and start-up business boot strapping to the challenges of establishing, growing, and sustaining your internal Information Quality/Data Governance business.

Based on Daragh’s experience building internal IQ and DG teams in a large telco, with clients, and building a start-up business, this webinar brings together concepts from the field of entrepreneurship and quality management to outline how thinking about your Information Quality change as building a business reframes many of the problems you will face.  The session covers (amongst other things):

  • Developing your business plan
  • Developing your brand and marketing
  • Sustaining your business
  • Pivoting the business – changing internal or external focus.

Recording:

Recording © 2013 Castlebridge Associates and IAIDQ
Slides © 2013 Castlebridge Associates
Title: CC BY logoThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs (CC BY-NC-ND 3.0) License.
See http://creativecommons.org/licenses/by-nc-nd/3.0/ for the terms and conditions of this license.


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