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IDQ Webinars: with Chris King, Accor Hospitality, winner of the inaugural Data Quality Asia Pacific Award
Recorded 2010-06-30


Be Our Guest: Redefining Hotel Guest Recognition Initiatives at ACCOR


The focus of this presentation and award application is:

  • Data Quality Improvement through Simplicity and Innovation and
  • How to bring about cultural change in regards to Data Quality.

We will cover:

  • Why we have data challenges
  • The role that people play – not just systems
  • Gaining executive support
  • Continuous improvement

Listen to Chris King's award winning presentation. Chris (Accor Hospitality) is the winner of the inaugural 2010 Data Quality Asia Pacific Award presented at Data Quality Asia Pacific in Sydney, Australia during April 2010.



About the Author

Chris King

Chris King has been working in the Hospitality Industry for 15 years in various roles. In 2008 Chris was given the task of heading up a new division at Accor called Information Services. This group’s role is to ‘Support The Business to make Fact-Based Decisions’ and is responsible for Data and Information, separated from Information Technology.

Chris holds a Bachelor of Science, Postgraduate Diploma of Commerce and a Masters of Business Administration.

Accor is one of the largest hotel management companies in the world, with over 4,000 hotels in 90 countries across the globe. In the Asia Pacific region Accor operates over 300 hotels, including the brands: Sofitel, Pullman, Novotel, Mercure, Ibis, All Seasons, Formule 1



About the Author

Tony O'Brien's photo

Dr Tony O'Brien, is a Senior Lecturer at Sheffield Business School as Sheffield Hallam University focussing upon Finance, Accounting and Business Systems. He previously worked for over forty years as an accountant engaged in business finance, general management, IT and the management and implementation of Information Systems. He has worked for a number of large organisations including Shell, British Gypsum, British Oxygen, Great Universal Stores and Remploy. He is an associate member of the Institute of Chartered Secretaries and Administrators (ICSA) and holds a Doctor of Business Administration (DBA) from Nottingham Business School and an MBA from Leeds Business School.

From 2008 to 2011 Tony was the Moderator of the IAIDQ IQ International Webinars

View Tony O'Brien on LinkedIn