Skip to content

Listen online now:
IDQ Webinars: How sustained change mis-happens
Recorded 2010-05-12


How often have we heard (or expressed) the refrain "we can't get c-level acceptance" or "we got it, then we lost it"?


Just as improving information quality requires us to understand the processes that create and consume data and information, achieving successful and sustained change requires us to have an awareness of the processes in the human mind that can support or sabotage change and buy-in.

Join Daragh O Brien and Dr Kevin J Fleming (neuroscientist, business coach and change management expert) for an entertaining and educational exploration of the hidden workings of the human mind and how it can directly affect your information quality change success.



About the Author

Daragh O Brien's photo

Daragh O Brien is the Managing Director of Castlebridge Associates (, a leading Information Quality and Governance training and consulting company based in Ireland. Daragh has over a decade and a half of experience in IQ, DG, Data Protection/Privacy, and Regulatory Compliance roles on projects as diverse as CRM Single View (MDM) and Regulatory Compliance and Remediation. Current clients include organisations in National and Local Government, Education, Financial Services, Telecommunications, and Oil Distribution.

He is an Information Quality Certified Professional (IQCPSM), a Certified Data Protection Practitioner, and a Fellow of the Irish Computer Society. Daragh has served on the IAIDQ’s Board of Directors and led the former IAIDQ Irish CoP. He is a frequent speaker at conferences worldwide, and has written countless articles on Information Quality topics, as well as maintaining his personal blog ( Daragh has also devised course modules in Information Quality and related disciplines for FETAC ( and Dublin City University (

His most recent publication, The Data Strategy and Governance Toolkit, provides a complete framework for developing an effective information management strategy.

He can be reached via email at daragh [AT]

View my profile on LinkedIn


About the Author

Dr Kevin J Fleming

Kevin J. Fleming, Ph.D. is President & CEO of Grey Matters International, Inc., an international neuroleadership consultancy and coaching firm.  He is also the founder of “Assumptive Coaching”, an integrative model aimed at challenging the thinking underneath one’s thinking around change and complex systems inherent in decision making.

Dr. Fleming is also a well known critic on the ineffectiveness of business training, therapeutic, and coaching industries. He received his B.A., M.A., and Ph.D. from the University of Notre Dame in clinical psychology, as well as completed a Postdoctoral Residency in Consulting Psychology from the University of Wyoming.  Fleming's work for the past ten years has been devoted to refining “the neuroscience of leadership and behavior change in society” and assisting people in having the critical conversations that are driven by the internal dialogue within.

Utilizing alignment principles of human nature, virtues/ethics, and working with the ways of the brain, he is in the practice of moving individuals, partnerships, families, and teams away from rote behavior toward areas of creativity and shared accomplishment.

Dr. Fleming is an active member of the World Business Academy, Institute for Executive Development, and the American Society of Training & Development. His new book (The Half-Truth High: Breaking the Illusions of the Most Powerful Drug in Life & Business) is now released and available on Features a Foreword by NY Times bestselling author Tom Morris. This book has received noteworthy praise from Patch Adams (from the blockbuster Hollywood film starring Robin Williams), Harvard Business School Emeritus Professor Gerald Zaltman, as well as Dr. Joe Dispenza, featured scientist in the hit underground movie, What The Bleep Do We Know

In his spare time, Dr. Fleming is an accomplishe singer/songwriter, guitarist, and studio drummer having worked on recording projects in L.A., Austin, and Nasheville with Mark Hallman (Dan Fogelbergy, Carole King, Shawn Colvin), Mike Purcell (Frank Sinatra, Lionel Ritchie), and various L.A. artists culminating in a performance at the House of Blues with Dennis Quaid’s band.  His second CD release, Glimpse, ( featured a tour of Ireland, including a private concert with Nobel Peace Prize winner John Hume.

Visit Dr Fleming's websites at and



About the Author

Tony O'Brien's photo

Dr Tony O'Brien, is a Senior Lecturer at Sheffield Business School as Sheffield Hallam University focussing upon Finance, Accounting and Business Systems. He previously worked for over forty years as an accountant engaged in business finance, general management, IT and the management and implementation of Information Systems. He has worked for a number of large organisations including Shell, British Gypsum, British Oxygen, Great Universal Stores and Remploy. He is an associate member of the Institute of Chartered Secretaries and Administrators (ICSA) and holds a Doctor of Business Administration (DBA) from Nottingham Business School and an MBA from Leeds Business School.

From 2008 to 2011 Tony was the Moderator of the IAIDQ IQ International Webinars

View Tony O'Brien on LinkedIn