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IDQ Webinars: The Challenges of Working with Global Customer Data
Recorded 2010-01-27


The Challenges of Working with Global Customer Data


In a dynamic and mobile world, the challenges of working with international data need to be understood and integrated into our data quality practices. Global media such as the internet feed international data into our systems, demanding a global outlook along with a local approach.

A key to managing global data is knowledge. Knowledge of local cultures allows for improved data input (such as through dynamic web forms), structures and processes.

Though the challenges are great, enormous data quality improvements can be achieved through the application of a relatively small amount of effort and financial outlay.

Think global ... and act global. This presentation outlines some of the most commonly faced challenges of working with global data and provides the opportunity to discover best practices for overcoming them.





About the Author

Graham Rhind's photo

Graham Rhind is an acknowledged expert in the field of data quality. He runs his own consultancy company, GRC Database Information, based in The Netherlands, where he researches postal code and addressing systems, collates international data, runs a busy postal link website and writes data management software.

Graham speaks regularly on the subject and is the author four books on the topic of international data management.

More information is available at He can be reached by email at graham [at] grcdi [dot] nl. Follow Graham on Twitter at

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About the Author

Tony O'Brien's photo

Dr Tony O'Brien, is a Senior Lecturer at Sheffield Business School as Sheffield Hallam University focussing upon Finance, Accounting and Business Systems. He previously worked for over forty years as an accountant engaged in business finance, general management, IT and the management and implementation of Information Systems. He has worked for a number of large organisations including Shell, British Gypsum, British Oxygen, Great Universal Stores and Remploy. He is an associate member of the Institute of Chartered Secretaries and Administrators (ICSA) and holds a Doctor of Business Administration (DBA) from Nottingham Business School and an MBA from Leeds Business School.

From 2008 to 2011 Tony was the Moderator of the IAIDQ IQ International Webinars

View Tony O'Brien on LinkedIn